The Transformation of B2B Sales: Embracing a Customer-Centric Self-Serve Model
The landscape of B2B sales is undergoing a profound transformation, driven by the fusion of B2B and B2C strategies. Historically, B2B transactions have been characterized by a heavy reliance on sales representatives who guide customers through complex purchasing processes. However,… Read More »The Transformation of B2B Sales: Embracing a Customer-Centric Self-Serve Model