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Home ยป Articles ยป Surviving and Thriving: Essential B2B Sales Tools for a New Era

Surviving and Thriving: Essential B2B Sales Tools for a New Era

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As we navigate the ever-changing landscape of the business world, the role of salespeople has become increasingly challenging. The past year has presented unique hurdles, with many of us adapting to remote work and finding innovative ways to stay ahead in the sales game. In this article, we’ll explore a comprehensive tech stack designed to empower your sales process, making it more efficient and ultimately driving revenue.

1. LinkedIn Sales Navigator

The digital era has transformed the way we connect, and LinkedIn Sales Navigator is a powerful tool harnessing the potential of over 450 million LinkedIn users worldwide. This tool goes beyond the standard platform, helping you fill your pipeline with qualified leads and build relationships with decision-makers. With Sales Navigator, you can use advanced search filters, receive lead recommendations, contact any LinkedIn member using InMail, and track social selling results on their dashboard. It’s a game-changer for sales professionals seeking to sell with confidence.

Key Features of LinkedIn Sales Navigator:

  • Advanced search filters for finding the most qualified leads.
  • Lead recommendations to streamline your prospecting.
  • InMail functionality for direct communication.
  • Detailed dashboard for tracking social selling results.
  • Real-time sales updates for prospects and customers.

1. Bruxt

Bruxt boasts a vast database that goes beyond traditional lead generation. With detailed company and contact information, this tool enables sales professionals to identify and target their ideal prospects effectively. The platform’s advanced search and filtering capabilities streamline the process of finding high-potential leads, saving valuable time and resources.

Key Features of’s Database:

  • Detailed company and contact information for targeted prospecting.
  • Advanced search and filtering options for precision in lead generation.
  • Efficient segmentation of leads based on various criteria.
  • Real-time updates to ensure data accuracy.

Tip: Striking the Balance

While automation streamlines processes, remember not to automate every aspect of the sales process. Maintaining a personal touch is essential, as sales are ultimately about connecting with people.

3. CRM with HubSpot

A Customer Relationship Management (CRM) tool is the backbone of effective sales, and HubSpot offers a robust CRM solution. Essential for automation, HubSpot’s CRM is intuitive and user-friendly, making it a perfect choice for small businesses or startups. The free plan includes features like up to one million free contact entries, unlimited user access, and never-expiring usage, providing a solid foundation for managing and building customer relationships.

Features of HubSpot’s CRM:

  • Up to one million free contact entries for comprehensive data management.
  • Unlimited user access for seamless collaboration.
  • Never-expiring usage, ensuring continuous CRM support.

Tip: Harnessing CRM’s Full Potential

Implementing a CRM is not enough; ensuring that your sales team is well-versed in using it optimally is crucial. Conduct training sessions to showcase time-saving features and benefits, emphasizing the importance of detailed note-taking and follow-up actions.

4. Streamlining Meetings with Calendly

Setting up meetings can be a time-consuming process involving numerous back-and-forth emails. Calendly addresses this challenge with its appointment scheduling software. With over 5 million monthly users, Calendly enables you to schedule meetings, block off dates, and set reminders efficiently. By sharing your Calendly link, prospects can easily view your schedule and book a convenient time, fostering a seamless meeting scheduling process.

5. Effective Communication with Zoom

The shift to remote work has emphasized the need for robust video conferencing tools, and Zoom has emerged as a frontrunner. Beyond video chat capabilities, Zoom allows you to host meetings with screen sharing, conduct webinars, collaborate in groups, and record meetings for future reference. In the absence of in-person meetings, Zoom provides a platform to build rapport and trust with prospects.

Key Features of Zoom:

  • Host meetings with screen sharing for effective presentations.
  • Webinar hosting capabilities for broader audience engagement.
  • Sharing meetings with one or more people for collaborative sessions.
  • Recording meetings for reference and documentation.

6. Revolutionizing Proposals with Proposify

Creating sales proposals in Microsoft Word is a thing of the past, and Proposify is here to revolutionize the process. This b2b sales tool offers access to professionally designed templates, electronic signatures, and comprehensive tracking metrics. By leveraging Proposify, you can enhance your proposal creation and management, gaining insights into the proposal pipeline and closure rates.

Features of Proposify:

  • Access to professionally designed proposal templates.
  • Utilization of electronic signatures for efficiency.
  • Comprehensive tracking of proposal metrics for informed decision-making.

7. Elevating Conversations with Gong

Gong stands out as an intelligent b2b sales tool focused on improving sales conversations and revenue. This platform automatically records and transcribes all sales conversations, providing detailed insights through artificial intelligence analysis. Gong’s deal intelligence feature analyzes deals, identifies risks, and highlights churn behavior, serving as a 24/7 sales coach for continuous improvement.

Key Highlights of Gong:

  • Automatic recording and transcription of sales conversations.
  • Artificial intelligence-driven insights for performance improvement.
  • Deal intelligence to identify risks and churn behavior.

8. Perfecting Communication with Grammarly

Clear and effective communication is non-negotiable in sales, and Grammarly steps in as a valuable ally. This free Chrome extension corrects and analyzes written content, ensuring impeccable spelling, grammar, punctuation, and style. From emails to proposals, Grammarly enhances your written communication, projecting a professional image to your prospects.

Grammarly’s Key Features:

  • Correction of spelling, grammar, and punctuation errors.
  • Style suggestions for improved written communication.
  • Enhanced clarity and professionalism in all written content.

Tip: Personalized Communication

While Grammarly is a powerful tool, ensure that your communication retains a personal touch. Automated corrections are helpful, but adding a human element to your writing establishes genuine connections with your audience.

9. Enhancing Collaboration with Slack

Collaboration is the cornerstone of successful sales teams, and Slack provides a communication platform that streamlines collaboration. With channels for different projects, direct messaging, and integrations with other tools, Slack minimizes email clutter and keeps your team connected. As you embrace remote or hybrid work, leveraging Slack can significantly enhance the efficiency and cohesion of your sales team.

Slack’s Collaborative Features:

  • Channels for organized communication on different projects.
  • Direct messaging for quick and efficient team conversations.
  • Integrations with various tools for seamless workflow.

10. Adapting to Change with Salesforce

Adaptability is key to thriving in the ever-evolving business landscape, and Salesforce provides a comprehensive platform to do just that. Known for its flexibility and scalability, Salesforce’s CRM solution adapts to your business needs. Whether it’s managing leads, closing deals, or analyzing performance, Salesforce equips your sales team with the tools needed to navigate change and drive success.

Salesforce’s Adaptive Features:

  • Flexible CRM solution tailored to your business needs.
  • Lead management, deal closure, and performance analysis capabilities.
  • Scalability to grow with your business.

Tip: Continuous Training

Investing in continuous training for your sales team ensures that they make the most of Salesforce’s dynamic features. Regular updates on new functionalities and best practices will empower your team to adapt swiftly to changes.


As we step into a new era of business, arming your sales team with the right tools is paramount. The combination of LinkedIn Sales Navigator, Outreach, HubSpot’s CRM, Calendly, Zoom, Proposify, Gong, Grammarly, Slack, and Salesforce forms a formidable tech stack that addresses various aspects of the sales process. By embracing these tools, you’re not just surviving; you’re thriving in the competitive world of B2B sales.


While these tools are powerful, they are most effective when complemented by a skilled and motivated sales team. Invest in training, encourage innovation, and foster a collaborative environment to truly unleash the potential of your sales force. Here’s to conquering new horizons in B2B sales!

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